About us
Footwear Education
Where accuracy meets expertise to deliver unparalleled comfort and style. With a focus on precision, we provide accurate foot and shoe size measurements, ensuring the perfect fit for both men and women. Whether you’re seeking the finest quality shoes or require expert customization for connoisseurs and problem feet, our team is dedicated to meeting your unique needs. Our online footwear assessments, available in group or one-on-one settings, include precise foot measurements and tailored recommendations for premium shoe enthusiasts or individuals with specific foot conditions. From specialist footwear for diabetes, arthritis, and amputations to options for extra wide, narrow, small, or large feet, we offer solutions for every requirement. With forty years of experience in the symbiotic relationship between feet and footwear, we also provide the highest quality modifications, repairs, and restoration services, ensuring that your footwear remains as comfortable and functional as the day you first put them on.
About Our CEO
Richard Kushlick
Footwear Educationalist
Skills
• Specialist Footwear Consultant (10+ years)
• Footwear Expert (Golf, Athletic, Health, Safety, Formal) (10+ years)
• Footwear Sales & Marketing (10+ years)
• Footwear Procurement (10+ years)
• Footwear Technical Analysis (10+ years)
Our Ceo
Richard Kushlick is a footwear educationalist, currently serving as the driving force behind Footwear Education since January 2024. With a keen focus on program creation and presentation, Richard delves deep into the journey from “Cow to Foot to Shoe to Customer,” emphasizing the crucial relationship between feet and footwear. He is dedicated to recreating the practice of successful footwear trading, particularly catering to connoisseurs with tired, sore, and painful feet. Prior to his role at Footwear Education, Richard held the position of Managing Director/Owner at Unique Feet in Johannesburg from September 2011 to November 2023. During his tenure, he excelled as a master and custom footwear fitter and educator, offering bespoke retail footwear consultations and sales. Richard’s expertise also extended to footwear restoration, modification, and repairs, as well as footwear importing and distribution. He represented international brands like Allen Edmonds and served as a specialist footwear consultant to leading retailers, importers, and wholesalers across Southern Africa. Before his entrepreneurial venture, Richard served as Footwear Manager at The Proshop (Morecorp) in Johannesburg from January 2009 to August 2011, where he spearheaded footwear procurement, training, and sales initiatives. With a wealth of experience, Richard Kushlick continues to make an impact in the field of footwear education and trading.
Master in Footwear Training & Education – Custom, Bespoke, Dress, Medical, Golf, Athletic, Outdoor, Climbing , Cycling, Lifestyle & Safety (PPE). Specialist Footwear Education programs (online lectures) for importers, manufacturers, wholesalers, retailers & related social media platforms. Specialist in last and design prototype analysis and testing. Accurate footwear information including precise foot and shoe size measurements, best footwear options and finest quality shoes for men and women. Expert in custom shoe making for connoisseurs and problem feet. Online (group or one-on-one) footwear assessments include accurate foot measurement (Width, Length, Flex-Point & Volume), Best Footwear Choices for premium shoe connoisseurs or for sore, tired, painful, feet. Specialist footwear for diabetes, arthritis, amputations, Extra wide, narrow, small or large feet. Highest Quality footwear modifications, repairs and restoration. Forty years’ experience in the successful relationship between feet & footwear. Custom Footwear for Golfers, Runners, Walkers, Health and Formal purposes. Footwear Procurement, Imports, Exports and Distribution.
Podocalceist
Etymology: From Greek *pous, podos* — ‘foot’ + Latin *calceus* — ‘shoe’ + *-ist*, denoting a practitioner or specialist. Coined term — not found in standard dictionaries.
Definition: A newly defined professional identity describing a person with comprehensive, interdisciplinary expertise in the relationship between the human foot and footwear. The podocalceist is not a medical practitioner, podiatrist, orthotist, shoemaker, designer, retailer, or materials engineer — yet encompasses elements of all these disciplines. This role bridges anatomy, biomechanics, orthotic science, last design, footwear manufacture, fitting, and retail understanding, forming a unified skill set that connects human physiology with technical and commercial footwear practice. Scope: Integrates biomechanics, design, craftsmanship, education, and practical knowledge of footwear fit and function. Aims to balance fit, function, and form across the entire lifecycle of footwear — from anatomical requirement to finished product.
Derivative Terms: *Podocalceology* (noun) — The study of the total interrelationship between feet and footwear. *Podocalceic* (adjective) — Relating to or characteristic of the relationship between the foot and footwear.
Usage Note: A coined neologism describing a multidisciplinary expertise not yet defined by existing professional titles. It recognises a holistic discipline combining human movement, footwear design, materials, and education.
Brands & Service Providers We have Worked With
